Looking for a way to improve your marketing? Look at vehicle wraps - the ultimate in mobile
advertising. They're billboards on wheels.
You've probably seen some wraps on the road: Cars, trucks, vans and trailers completely covered
with colorful graphics so precise that they look like a custom paint job.
Vehicle wraps are graphic images printed on an adhesive vinyl material. The wrap image is designed
using computer software and can include text, logos and photos in virtually any color combination.
Once created, the image is printed on the vinyl material. Those prints are then affixed to your
vehicle.
The Traffic Audit Bureau for Media Measurement reports that mobile advertising can generate
30,000 to 70,000 vehicular sightings a day. Custom vehicle graphics allow you to have a rolling
billboard that promotes your business 24 hours a day, wherever you go.
The average price range for a full wrap is $2,500 to $5,000. Taking an average wrap of
around $3,500 over a 4 year life span, we have an advertising cost of only $73.00 per month!
That is $73.00 per month for a unique, eye catching, head turning rolling billboard that is visible
24/7! Even when you are not in the vehicle, it is still advertising for you.
Sound too pricey? Consider this: Put your ad on a traditional billboard in a high-traffic area and
you could pay $2,000 or more - per month. And what about a full page yellow pages ad?
So for the money, you owe it to yourself to check out vehicle wraps as a part of your overall
marketing mix.
What You Can Do
If vehicle wraps work for big-league advertisers like Coca-Cola, Nike and Kraft Foods, can they
work for the small business too? You bet!
Any business with a product or service to sell is a candidate for a wrap. That includes real estate
agents, household service companies, landscape companies, retailers, insurance agencies and more.
Here are five things you need to know when considering a vehicle wrap.
- Wraps can cover the entire vehicle, including rear, side and rear windows. Special treatment
allows you see through the wrap on the windows. Or you can opt for a partial wrap to cover only
specific areas of your vehicle.
- The cost of a vehicle wrap is determined by:
The graphic design - the more complicated, the more expensive
The printing - based on the square footage you need to cover on your vehicle
The installation - based on the size and shape of your vehicle
- High-quality vehicle wraps can last up to five years.
- If your vehicle gets dented or dinged, the damaged wrap panels can be replaced. If your business
changes logos or phone numbers, those wraps can be reprinted and installed as overlays on the
original wrap.
Read our FAQ for more information!
